An Application Programming Interface (API) allows you to customize your phone system, and therefore may be one of the most important features to consider in your next phone system. An API allows a software developer to extend the functionality of your phone system by integrating it with other third-party business applications, such as your preferred CRM software like Salesforce or SugarCRM. Ultimately, this means you can increase employee productivity, improve customer service, and get more life out of your phone system investment.
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